We celebrated the opening of our new showroom in Amsterdam on October 27, 2016. Located in the vibrant neighbourhood Oud-West located near the Calvin Klein, Tommy Hilfiger, Pepe Jeans offices and many young creatives, the location is a melting pot of culture, fashion and art.
We unveiled the SS18 collection with the latest innovation and technology in a new exciting way. Utilizing the technology augmented reality; guests were able to interact with the collection, new fabrics that come to life on 3D models that appear on the tablet screen.
In the evening ISKO™ celebrated the new showroom with a party hosted alongside Denim Curator: Wouter Munnichs, known for specializing in denim retail the last 20 years; Daphne Bleeker who performed her art live on fabric; and Dailybags & Sashikodenim were there to give the best ideas on how to re-use, and recycle your denim to give them a second life.