Men At Work is a multi brand retail store operating in Benelux. MAW has established its self as the Denim specialist, with 31 stores in the Netherlands alone; MAW is known for being supportive of new upcoming brands, as well as premium brands like; Nudie Jeans, Hilfiger Denim, Diesel and more.
ISKO™ was lucky enough to be apart of their ’Start Blue’ campaign where they hosted two weeks of events and activities and turned all MAW stores blue. On April 28th, ISKO™ held a Denim workshop for retail managers, retail staff and consumers. The denim workshop had a past, present, and future theme starting with Wouter of Long John – Retail Specialist / Blogger speaking on Denim heritage and ISKO™ presented the future of denim and our many innovations. The event was informative, fun and guests were strikingly enthusiastic to hear about the history of Denim, facts and future of our industry.