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ISKO ARQUAS™, THE INNOVATIVE ACTIVEWEAR PLATFORM

Milan, October 22nd at the charming setting of Biblioteca della Moda , a new inspirational collection for the ISKO ARQUAS™ platform has been presented as latest step of “The Denim sapiens, from rigid to future species”, a quest ISKO™ began in 2013 to explore the evolution of comfort in denim.

ISKO ARQUAS™ emerges as the perfect solution for today’s hottest trend: athleisure.The event is part of the project “The denim sapiens, from rigid to future species”, which ISKO™ started in 2013 in Biblioteca della Moda to reveal some of the steps in the pursuit of denim comfort. Today, this means exploring “The evolution from fashion to sport”, focusing on the growing importance of athleisure.

On the topic of trends, athleisure is the new frontier in fashion, it mixes style and comfort, day-to-day living and the contemporary look. ISKO™ together with its design and style research center CREATIVE ROOM™, chose this occasion to present the ultimate denim evolution to the world: ISKO ARQUAS™, the activewear platform – backed by the expertise of the global leader in Premium Denim – for one-of-a-kind fabrics that deliver the performance required by sports and the style that fashion consumers are looking for.

This ISKO ARQUAS™ collection is structured into four families, conveying different shades of athleisure expression:

– DANCE, FITNESS, YOGA

– URBAN TECH

– BLUE OUTDOOR

– COMMUTER BIKING

 www.arquasactivewear.com

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