ISKO participated in Pitti Uomo in Florence, celebrating creativity and innovation. ISKO braught The Winner Cellar to life, showing denim technologies and promising designers from the ISKO I-SKOOL Denim Award.
The future of denim was the main theme of ISKO’s participation at Pitti Uomo, one of the foremost global fashion events. As the leading denim ingredient ISKO is bringing its innovative interpretation of fashion to this arena with the concept The Winner Cellar with a selection of talents and denim innovation by ISKO, an idea that showcased an inspirational collection of the future stars of fashion – both technologies and young talents – in the best location in the Sala delle Grotte.
The Winner Cellar exhibition unveiled some of ISKO’s denim patents and concepts, as well as the stunning creations and interpretations that were created by the young participants in the educational project ISKO I-SKOOL. This international contest, in its third edition, involves students from the most renowned fashion and marketing schools worldwide and some of its prestigious partners are Avery Dennison RBIS, Mavi, Archroma, Replay, Ralph Lauren, Haikure and Swarovski.