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ISKO™ & GERRY WEBER OPEN 2016

 

ISKO™ was a proud sponsor of the 24th Gerry Weber Open tennis tournament which combined sports and fashion. The event organized by German brand GERRY WEBER has been established as a global event, with a huge social boost: hosting the ISKO™ Command Center –  a social media wall, where people could see social conversations about the event and the most exciting moments in real-time! Thanks to the activity on Facebook, Twitter, Instagram and the push with the hashtag #iskodenim, Gerry Weber Open had an estimated online reach of 244.5 million worldwide. The tournament ended with the crowning of the 19-year-old Alexander Zverev as overall winner, having also triumphed over tennis legend Roger Federer during the semi-finals. Celebrated  with the Gerry Weber Fashion Night in partnership with ISKO™, which hosted 1,600 guests including tennis superstar Roger Federer, actress Sophia Thomalla, model scout Peyman Amin, dancer Motsi Mabuse, MC Gülcan Kamps and pop singer Roberto Blanco. Star model Lena Gercke led 20 international models on the catwalk showcasing the most important fashion trends of GERRY WEBER, GERRY WEBER EDITION, TAIFUN and HALLHUBER for the Autumn/Winter 2015/16 season. A live performance of Sasha, the performer of this year’s tournament song ‘Good Days’ completed the evening entertainment.

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