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“THE FUTURE OF DENIM” – ISKO™ LANDS IN STOCKHOLM IN THE NAME OF RESPONSIBLE INNOVATION

 

Always on the mark when it comes to raising awareness around responsible innovation, the Swedish Fashion Council’s event The Future of Denim was yet another great opportunity for ISKO™ to be part of. Launching 17 new products while there, ISKO™ was able to demonstrate how as a company, the steps taken to make the manufacturing process more Earth friendly. It was also a great forum to further promote the fact we have become a ‘trailblazer in the denim industry with its product innovation’.

As the only denim mill in the world with fabrics achieving Nordic Swan Ecolabel and EU Ecolabel certification, we have proven it possible for brands to manufacture certified jeans.

Guests were invited  to view creations by contestants of the Denim Design Award from last year’s ISKO I-SKOOL™, the task focus being to rework and customise denim with an environmentally conscientious approach, using ISKO EARTH FIT™ concepts as inspiration.

“As a hub for responsible innovation within fashion, Stockholm is honored to host this important event and gather the denim industry during such creative and fun circumstances”, announced Swedish Fashion Council’s CEO Elin Frendberg, on closing the event.

 

 

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